Design your Breakpoint

The conference program is composed of three simultaneous tracks: tech, design and growth. You can either follow a certain theme or go surfing between tracks, the choice is yours. Keynote talks will, however, gather all guests together, and there will be no overlapping speeches or workshops. Note that the workshops don’t require signing up, they work on a first-come, first-served policy.

Printable program (PDF)


Thursday, September 24

8:00 – 9:00
Doors open, coffee and snacks
9:00 – 9:15
Welcome
Main Hall

One day we woke up and things were different. Maybe it happened overnight, maybe it took many years. Suddenly we are scripting against thousands of Virtual Machines from the command line while creating things today with JavaScript in the browser that were impossible yesterday. LiveScript becomes JavaScript becomes ES6 and now we're compiling C++ to JS. Join Scott Hanselman as he explores the relationship between the Cloud and the Browser, many Languages and one Language, how it might all fit together and what might come next.

Scott Hanselman

Scott Hanselman

Coder, Blogger, Teacher, Speaker, Author

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10:00 – 10:15
Break

Drawing is a good way to communicate in order to create shared goals. By drawing people instead of boxes you will end up thinking about the users as people – and that will enable you to create better services for them.

In this hands-on session you will learn a simple and practical method for drawing cartoon-style stories for communication, service design and concept design purposes. The session is an evolved descendant of the acclaimed and much sought after Getting your story across – discover drawing session from Reaktor Design Day 2014.

Oh, think you can’t draw? Everyone can, the styles just differ! This workshop will help you find your own style to draw simple stories. After this, you’ll get away with drawing cartoons at work. Absolutely no prior drawing experience required!

Speaker presentation video
Leo Heng

Leo Heng

Concept Designer at Reaktor

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10:15 – 12:00
Third Hall

You should bring your own laptop.

In early 2011, Hugo Fiennes was remodeling his house and installed a strip of multicolor LEDs under his bathroom counter. The plan was to connect the LEDs to the Internet, creating an ambient display of important information for the day, like weather and calendar events. The project turned out to be frustrating and difficult with available tools, and Hugo realized that companies and hobbyists alike were reinventing the wheel and making unpleasant compromises on security and manageability while building connected devices because there was no platform.

Today, it's easy to build and manage connected devices with Electric Imp, whether you're making one or one million. In this hands-on workshop, you'll connect real hardware to the internet, build a web API to control it, and integrate with Twitter's web API to create a tweet-alert light. Participants with any level of technical experience will be able to get this project working, and you get to take the hardware home with you. You'll especially enjoy this session if you've built an Internet-connected device without Electric Imp.

Hugo Fiennes

Hugo Fiennes

CEO and Co-founder of Electric Imp

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10:15 – 11:00
Main Hall

Data quality is earned, not acquired. Generic data collection tools need customization to provide insight that your unique organization needs for growth. Simo shatters typical preconceptions about plug-and-play analytics, and shares inspirational examples from his work in web analytics.

Simo Ahava

Simo Ahava

Senior Data Advocate at Reaktor

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11:00 – 11:45
Main Hall

Through the book Make it So (Rosenfeld Media, 2012) and scifiinterfaces.com, Chris has spent years meticulously tracing the lines of influence between designs in sci-fi and the real world. And yes, there are clearly influences. But that does not mean that design in the real world should take its marching orders from sci-fi. Sure, a lot of it is jaw-droppingly beautiful. But some of those same, lovely designs—if implemented—would quickly result in the “usability problems” of severed limbs, munitions craters, mangled bodies, and even the plain old end of the world. Join Chris as he deconstructs enough examples to make us deeply, deeply wary of fetishizing them, and approach sci-fi interfaces with a critical (and still intact) eye.

Speaker presentation video
Chris Noessel

Chris Noessel

Design Fellow at Cooper

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12:00 – 13:15
Lunch Break
13:15 – 14:00
Main Hall

Through selected design and illustration projects and the process behind them, this talk highlights the benefits and challenges of a multidisciplinary approach. Lotta Nieminen will share her personal experiences as working across multiple disciplines as a graphic designer, illustrator and art director.

Lotta Nieminen

Lotta Nieminen

Illustrator, Graphic Designer and Art Director

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14:00 – 14:15
Break

Growing a new programming language is rather like gardening. You plant a few seeds and then wait a year or so to see what happens. Some seeds wither and die, others prosper and thrive.

Plants need love, care, sunshine and watering.

Then there's the technical stuff – the soil must be fertile, microorganisms live under the surface that are essential to the health of the plant.

Erlang, a language which I have nurtured since birth was born out of the marriage of Prolog and Smalltalk with a few added genes that came from nowhere.

In this talk I'll walk you through the ides that led to Erlang and show how they changed with time. Some ideas what were strange back in the mid 80's (like non shared state) are commonplace now. Other ideas died and some ideas were forgotten which need to be unforgotten. Yet other ideas are still a glint in the inventors eye and have not yet been implemented.

I'll talk not only about the past but about the future – where are we going? Why? What do tomorrows programming languages need?

Joe Armstrong

Joe Armstrong

Developer, Erlang Creator

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A brand is the unique story that consumers recall when they think of you. This story associates your product with their personal stories, a particular personality, what you promise to solve, and with your position in relation to competitors. Your brand is represented by your visual symbols, and feeds from multiple conversations where you must participate strategically. A Lean brand inspires consumers to buy apps, order food, trust certain people, and pull books off the shelf by offering ever-evolving shortcuts to their self-realization.

Brands today are better off listening to these changes and learning from them. They embrace the fact that their mission is to help consumers get closer to who they want to be. They're comfortable with the fact that this "who they want to be" is always evolving. So they evolve too: iterating continuously in endless cycles of building, measuring and learning.

Trying to market a product or service with a limited budget and time? This session is for you. In this talk, Laura Busche, author of Lean Branding, shares 15 tactics to build your very own high-converting, dynamic brand. You will learn:

– What a brand is—and what it isn’t
– How to build your brand with email, content, design, & other strategies.
– How to use smart testing tools to avoid wasting resources in your branding efforts

Speaker presentation video
Laura Busche

Laura Busche

Brand Strategist, Author & Speaker

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14:15 – 15:00
Third Hall

What does a job look like in ten (or twenty) years? Or does it even exist? What are we to do if even the most advanced jobs of today are replaced by AI and robots? Or perhaps worse, what if they aren't?

On the other hand, what is the job-to-be-done for a company then? We “know” how a great company treats its employees well and is open, networked, and flat. Yet many if not most of the companies we admire these days are almost the opposite. Companies like Apple, Amazon, and Tesla are micromanaged, integrated ad ridiculum, and more often than not grind their employees to bits. Can you both change the world and have a healthy work-life balance, or a life outside work in the first place?

Tyyppimuunnos

Tyyppimuunnos

Antti Mattila & Jarkko Laine

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15:00 – 15:30
Break
15:30 – 16:15
Main Hall

Responsive design is in. Everybody’s talking about it and diligently putting together responsive websites. Yet it’s no easy task to design and build good, fast, and flexible responsive pages. How do you achieve your goal faster? Which front-end techniques should you use to build flexible components? What design patterns should you use and how do you deal with complicated tables, maps, forms, and interactive elements? Vitaly Friedman, editor-in-chief of Smashing magazine, will present practical techniques and ideas developed in actual practice, and use many examples and pieces of code to illustrate more effective and efficient ways of RWD.

Vitaly Friedman

Vitaly Friedman

Editor-in-chief of Smashing Magazine

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15:30 – 16:15
Second Hall

Before anything tangible can be created, we need to know what we are creating and for WHOM. Companies often splatter irrelevant and disconnected messages to people in varying contexts and distort what they are trying to convey. Brand building efforts are made in vain.

At Breakpoint, I will share my views on building successful brand experiences by combining the best people-centric practices from advertising and software development. Combining their strengths unlocks answers that resonate, inspire and build coherent brands.

Speaker presentation video
Minna Kaitala

Minna Kaitala

Brand and Marketing Strategist at Reaktor

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15:30 – 16:15
Third Hall

Microservices architectural style is a new flexible way of building software systems. Early adopters, such as Amazon, Netflix, and other cloud-based disruptors, utilise latest technologies and platforms. Large traditional companies can also benefit from this style. However, with all the legacy and limitations they have it is not just a walk in the park to implement it.

In this talk I will present details on how Yle – a public service broadcasting company owned by the Finnish people – leverages the benefits of this new brave world. Yle is building a modern API layer on top of old systems using microservices architectural style. Today Yle APIs are powering many of the applications Finnish people use daily for consuming the content provided by Yle.

Speaker presentation video
Markus Hjort

Markus Hjort

Software Developer, Ex-Reaktorian

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16:15 – 16:30
Break

I will discuss how Web 2.0 has transformed the role of brands in the world (for the worse, from a corporate viewpoint), why the dominant approach to digital branding promoted by almost everyone for the last 10 years doesn't work (and so why so many companies are perplexed and depressed today about how to keep their brands relevant and valued), and why cultural branding remains (stands alone as?) a potent way to build brands in this new world.

Speaker presentation video
Douglas Holt

Douglas Holt

CEO of Cultural Strategy Group

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17:15 –
Closing & Cocktails

Friday, September 25

8:00 – 9:00
Doors open, coffee and snacks
9:00 – 9:15
Welcome
Main Hall
9:15 – 10:15
Main Hall

Patrick le Quément began his career at Ford, and later he joined Volkswagen-Audi and then Renault, where he was promoted to Senior Vice President of Design and Group Quality and a Member of the Board of Directors. He will take us through the 3 key periods that animated his management vision, and will illustrate the development of the concept car program that became world famous. Since 2010, he has pursued a new career as a naval designer and as a design strategy and design management consultant to international companies. Finally, he will evoke the creation of The Sustainable Design School which he co-founded together with Maurille Lariviére. Based in Nice in the Eco Valley on the French Riviera, the school is committed to promote design innovation for human solutions. le Quément has received numerous awards for his lifetime contributions to design.

Speaker presentation video
Patrick le Quément

Patrick le Quément

President of the Advisory Board the Sustainable Design School

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10:15 – 10:30
Break
10:30 – 12:15
Second Hall

This will be an interactive workshop to dig into the hairy details on how to actually do cultural branding (which given the conventions of management book writing I was not able to delve into in my two books). Cultural branding is a discipline, not an algorithm. So its not easy. We'll discuss whatever you want, I'll share some war stories, and we'll have some fun.

Speaker presentation video
Douglas Holt

Douglas Holt

CEO of Cultural Strategy Group

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10:30 – 12:15
Third Hall

You should bring your own laptop.

Bluebird is a popular promises library for JavaScript (browsers and Node.js) that goes way beyond the standard JavaScript promises API. In this workshop you will learn how to put the entire bluebird API to good use to gain more expressive power and to minimize bugs and code duplication.

Petka Antonov

Petka Antonov

Software Developer at Reaktor

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10:30 – 11:15
Main Hall

As designers (and developers), we should produce great software. That’s pretty hard if we just focus on our own ideas, think we’re right and deliver the results at end of the project. Instead, it’s useful to study how our designs are actually shaping our users’ lives at a very early stage and change course when necessary. Not by doing more usability testing or prototypes but by releasing real software and examining the consequences.

Karri will share his experiences in doing and not-doing incremental UI design through examples.

Speaker presentation video
Karri-Pekka Laakso

Karri-Pekka Laakso

Lead Designer at Reaktor

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11:15 – 12:00
Main Hall

There are good reasons why a lot of testing fails to make an impact or shift business metrics, particularly where a site has a mixture of tablet, mobile, desktop and laptop visitors. Testing across multiple device experiences requires deep customer knowledge, careful analysis and superb device QA testing. There are also useful tools and insight methods that are vital to improve the quality of ideas that go into your tests.

Responsive or multi-site device experiences give us specific challenges when it comes to split testing. Getting a test to actually work across all customer browsers and devices is really hard and there are some simple mistakes you should avoid, if you don't want to waste your valuable testing resource.

Get some useful pointers about where things go wrong and simple rules your team can follow for running tests and analysing the results. Craig shares the mistakes he's made in 10 years of testing, so you can trade wasted time for greater insights, better results and a happier team.

Craig Sullivan

Craig Sullivan

Optimiser in Chief

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12:15 – 13:30
Lunch Break
13:30 – 14:15
Main Hall

FizzBuzz. It's a drinking game. It's an educational game to teach kids division. It's an interview question. It's a coding kata. It's all these things. And it can be fun. It can also be used to illustrate different coding paradigms, languages and techniques, from the serious to the jocoserious to the you-cannot-be-serious. This talk uses this simple problem to take you on a bazaar and bizarre trek, from plain examples to provocative examples in common and less common languages, sequential to concurrent, procedural to functional, elegant to ridiculous.

Kevlin Henney

Kevlin Henney

Consultant, Speaker, Writer and Trainer

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14:15 – 14:30
Break
14:30 – 15:15
Main Hall

Neil Harbisson is the co-founder of the Cyborg Foundation, an organization that promotes the use of cybernetics as a body part to extend human senses and perception. Harbisson has an antenna implanted in his skull that allows him to perceive the spectrum beyond human vision. Neil will talk about how becoming a cyborg has brought him closer to nature and to animals.

Neil Harbisson

Neil Harbisson

Cyborg Artist

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14:30 – 15:15
Hosted by Jarkko Kailanto
Second Hall

Grab a coffee and come share your thoughts with other bright minds! In this lightly facilitated session, a variety of topics related to tech, design and growth will be brainstormed and freely discussed. A coach will be there to host the session and to help all ideas fly.

Jarkko Kailanto

Jarkko Kailanto

Super Coach & Facilitator at Reaktor

14:30 – 15:15
Third Hall

A unique look at the history and results of Hello World Open, the very first coding world championships. A complete multi-media experience. 3D glasses under your seat.

Speaker presentation video
Tuomas Hakkarainen

Tuomas Hakkarainen

Senior Consultant at Reaktor

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15:15 – 15:45
Break

In this session, Paddy will talk through the process that he uses at Aira to put together content marketing campaigns for clients. This will include actionable steps on carrying out content research, brainstorming ideas and how to increase the chances that your content marketing campaign is a success. He will also show real examples of successes (and failures!) in content marketing.

Paddy Moogan

Paddy Moogan

Co-founder of Aira

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15:45 – 16:30
Second Hall

Evolving your workflow and embracing the newest and coolest tools of the trade can sure sound like the cat’s pajamas. But abandoning tried and true processes can have significant consequences and cause a heckuva lot of disruption—both for your company and your clients. In this talk, Dan will discuss the messy business of dismantling (and rebuilding) workflows, tackling tough questions like: - How do you know what to dismantle and when?

– Does your team need Photoshop Etiquette?
– How do you deal with resistance to change internally?
– What operational and cultural repercussions should you expect?
– How do you explain unconventional workflows to your clients?

And of course, amidst all of this, how do you not get totally fired? If you’ve ever felt inspired to try new techniques, but were skeptical about pulling it off, this entertaining talk will prepare you to flip the script and get away with it!

Dan Rose

Dan Rose

Designer at Adjacent

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15:45 – 16:30
Third Hall

The V8 JavaScript compiler has a reputation of producing extremely efficient machine code from a dynamically typed high-level language, as if by magic. In this session we will dispel some of the magic and take a close look at the tricks that V8 uses to achieve its high performance. We'll especially concentrate on the use of inline caches that are used to optimize object property access and see how to write code that best takes advantage of the optimization.

Atte Kojo

Atte Kojo

Software Developer at Reaktor

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16:30 – 16:45
Break
16:45 – 17:30
Main Hall

If we want to secure our online future, we only have two problems to solve: Privacy and Security. Our online privacy is being eroded by multinational companies that make billions with our data. On the other hand, our online security is being targeted by organized online crime. How do we solve this? Can we solve this?

Speaker presentation video
Mikko Hyppönen

Mikko Hyppönen

Chief Research Officer at F-Secure

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17:30 –
Closing & Cocktails